In late November 2017, Squared Watermelon Ltd founders Tarun Ghulati and Preeti Rana launched the inaugural 21st Century Icon Awards at the InterContinental London Park Lane Hotel.

With over 250 guests in attendance, the awards which have been conceived to celebrate the success of the next generation Tarun Ghulati and Preeti Rana said “We are delighted that the 21st Century Icon Awards have brought together and recognised so many Iconic individuals from across the world. These people have set benchmarks, set agendas and made other people look up to them.”