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Royal Ascot with Aishwarya Rai Bachchan

02-02-2015

Aishwarya Rai Bachchan (in Kruszynska dress and Philip Treacy hat)

In June, the luxury watchmaker Longines invited AWM to enjoy a day in the Royal Enclosure at the legendary Royal Ascot. On top, we had the opportunity to interview Bollywood leading lady and Longines ambassador of elegance Aishwarya Rai Bachchan. Read the full interview with the lovely Ashwarya in the next issue of AWM, when she talks brands, business and legacy.

Flat racing is an important part of Longines’ brand heritage and is now in its seventh year as official timekeeper for Royal Ascot. There are few sporting events that can boast a history as prestigious, with Queen Anne instigating the first horse race at Ascot as far as back 1711. Today, three centuries later, there are more than 500 horses entered for the thirty races that are keenly followed by the 300,000 spectators at the course.

This year’s race was particularly special as the Queen’s horse, Estimate, won the Gold Cup in front of a 62,000 strong crowd, giving the Queen her biggest Ascot win in more than 60 years.

Photographs courtesy of Longines

Prize giving ceremony of the Kings Stand Stakes, with Katrina Jones, Brand Director Longines UK, Aishwarya Rai Bachchan and JuanCarlos Capelli, Longines VP
Prize giving ceremony of the Kings Stand Stakes, with Katrina Jones, Brand Director Longines UK, Aishwarya Rai Bachchan and JuanCarlos Capelli, Longines VP
AWMs Jo Payne interviews Aishwarya Rai Bachchan
AWMs Jo Payne interviews Aishwarya Rai Bachchan
AWMs Jo Payne interviews Aishwarya Rai Bachchan
AWMs Jo Payne interviews Aishwarya Rai Bachchan
Her majesty the Queen in attendance at Royal Ascot 2013
Her majesty the Queen in attendance at Royal Ascot 2013

 

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