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Future Fantasy :3019 concept reimagined by Daniel Arsham includes Porsche 911

Luxury & Lifestyle 14-12-2019

The House by Daniel Arsham has taken over the Corner Shop space for the festive season at Selfridges department store in the capital. And with a new, artistic interpretation of the Porsche 911.

Inspired by Selfridges’ Future Fantasy Christmas Campaign – which celebrates a modern take on the holiday season – the Corner Shop presentation has been created by artist Daniel Arsham, whose concept re-imagines the family home and a selection of goods to represent the distant future of 3019.

Daniel Arsham is a visual artist and architect based in New York, who has worked with Pharrell Williams, Adidas and Dior. His work revolves around the concept of archaeology and time erosion – taking familiar, everyday objects and transforming them to create other worldly artefacts that could have been discovered on a geological dig decades from now.

“I’ve always wanted to create a functional car that was degraded and eroded, but was still driveable,” says Daniel. “We took the 911 apart and recast all the sections…trying to piece that whole thing back together was crazy.”

“I’ve always taken an approach with my work to try and reach audiences that are somewhat out of the typical art-viewing crowd. It’s about placing artwork in a context that’s unexpected and something people wouldn’t typically find in a place like Selfridges.”

The appearance of the 911 is distinguished by Daniel’s distinctive motif of crystal erosion, and the effect of the unique matte finish white paintwork with clear geometric quartz features punctuating the body panels combine to underline the inner strength of a car that has stood the test of time.

The attention to detail devoted to this special car also includes a custom interior, which has been trimmed in a bespoke, handcrafted cloth material that has been further personalised by the artist. And the fact the car remains fully driveable connects the futuristic art form with the real world in an imaginative style.

The House by Daniel Arsham will be open every day until 5 January 2020, at Selfridges, Oxford Street, London, WC1A 1AB.

Photoghraphs by James Law Photography.

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