London based LAS Group, have acquired Goldwyns. The acquisition of the historic firm was completed on 1st June and will super-size its offer in representing large international corporates as well as strong UK businesses, high and ultra-high net worth, well known families from around the world, including celebrities and sports personalities.

In honour of maintaining the rich history of pre-WW2 Goldwyns, the firm will now be known as the Goldwyns Group.

Sumit Selli, Partner at Goldwyns Group, specialises in business advisory and wealth preservation. Sumit directly manages Goldwyns’ key relationships with clients and other stakeholders. He will be at the helm of the business, along with Martin Myers, another senior partner at Goldwyns.

“My team and I have spent the last 10 years growing LAS from its infancy, said Sumit. “Our growth has been thanks to our loyal team and clients… many of whom have been with us for many years and celebrate our successes with us.”

On the acquisition, Sumit feels that the union of LAS Group with Goldwyns presents great opportunity for both firms and their clients. “This amalgamation allows us to leverage decades of experience, draw on combined strengths, and foster innovation.  As a result, we are better positioned to enhance the quality, value, and breadth of our services.”

Keeping the Goldwyns name feels like ‘the way forward’ for Sumit, blending modernity and history. “Goldwyns has been established since the 1930s so keeping the name enables us to ensure that the legacy and history of Goldwyns lives on, while continuing to build on the joint successes. LAS as a brand will still exist but in a different capacity. Going forward our professional services businesses are all a part of the Goldwyns Group.”

The firm’s advisory, audit, tax and accounting business has now expanded with the acquisition, and the wealth management business will be enhanced with Goldwyns financial services also coming into the fold and being relaunched in 2025 to focus on debt advisory as well as traditional wealth management services. The firm is already making good progress with their continued investment into using artificial intelligence (AI) and machine learing to drive efficiencies, and plan to increase their time and investment in this space.

“Although this is an acquisition my message to both teams and clients is to see it as a merger…we are now one firm blending modern innovative ways of working and delivery with traditional values,” he said.

“We’re now in a position where the acquisition has allowed us to double in size overnight, giving us the opportunity to turbo-charge our growth. We’ve got scale and good opportunity, and this growth gives us access to even more market share.

“LAS group was only formed 10 years ago and acquiring a firm like Goldwyns gives us legacy. With that comes the partners and team with the knowledge, background, and expertise that they have on their side.

New team members at Goldwyns include senior partners and team from firms such as Blick Rothenberg, TC Group and HW Fisher, all much larger mid-tier firms in the City.

While the Goldwyns offices on Baker Street will be closed, the firm will bring all operations into The Royal Exchange which remain the Head Office in the City.  In addition, Goldwyns Group have opened new offices in 110 Bishopsgate (formerly known as Heron Tower) which will provide a central hub for the growing team.

“We are a people business, and within the firm my main focus has been team culture,” said Sumit. “Our largest investment in the firm has been in the team and the culture that the team cultivates. This is apparent to our clients as most of our team are the faces of the business. Our clients are people and businesses who I believe resonate with our team culture and our firm’s values.”

Martin Myers, senior partner, Goldwyns, said: “I’m very confident in Sumit and his team’s ability to take Goldwyns into the future with us.”

www.goldwynsgroup.co.uk