Rolls-Royce Motor Cars brought Serenity to this year’s Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world’s media.
Showcasing the tireless efforts of the bespoke designers and craftspeople at the home of Rolls-Royce at Goodwood, Serenity introduced a completely new level of individualised luxury applied to a Rolls-Royce Phantom – already considered by owners and admirers alike to be ‘the best car in the world’.
Sir Henry Royce’s maxim, “When it does not exist, design it,” inspired the latest generation of Rolls-Royce’s bespoke
designers to ask what wholly new approach to luxury would delight the most demanding and exacting people in the world – Rolls-Royce customers. Their answer came from Rolls-Royce’s deep understanding of the most precious, natural materials.
The marque’s Bespoke Design team took inspiration from the opulent interiors of Rolls-Royces that have conveyed kings and queens, emperors and empresses and world leaders. Add to this, contemporary interpretations of furniture design combined with Japanese royal robe motifs and Rolls-Royce designers have delivered a truly innovative, thoroughly modern and tranquil Rolls-Royce interior.
As with the creation of every Rolls-Royce, the genesis of Serenity and its blossom motif began with a blank piece of paper. However, unlike any other Rolls-Royce, it also began with a blank bolt of the finest hand-woven silk.
In order to create this totally one-off bolt of silk for Serenity, the Bespoke team looked to Suzhou, China, the town renowned for its creation of imperial embroidery. The team sourced the unspun silk thread and had it hand-dyed by the Chinese craftspeople, who have been creating beautiful silks for centuries.
It was then transported to one of Britain’s oldest mills, based in Essex, to be handwoven into just 10 metres of the fabric – enough to clothe the interior of Serenity – in a process that took two days or two hours per meter of fabric. The numerous colours of silk thread were painstakingly blended into the highest quality warp to result in the lustrous smoke green colour of the underlying silk fabric.
Once prepared, the plain smoke green silk was transferred to London where the blossom motif designed by Haye and Lusby (Pictured) – a uniquely modern take on centuries-old silk Chinoiserie– began to flourish across the fabric as British and Chinese craftspeople embroidered their vision of copper-coloured branches and white petals.
The final touch was the detailed petal by petal hand-painting of crimson blossoms directly onto the silk. The resulting panels and swatches that have formed the centrepiece of Serenity would take up to 600 hours of work per panel.
Find out more about Serenity at rolls-roycemotorcars.com
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