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World Whisky Day: Our journey with Chivas Regal

Luxury & Lifestyle 15-05-2020

Celebrating World Whisky Day, AWM shares images of the past fabulous seven years with brand partner Chivas Regal.

It’s World Whisky Day on 16 May 2020, and this year we will be celebrating the party by raising a dram in a somewhat quieter, more personal way than we might be used to.

Taking place on the third Saturday each May, the global event was founded by whisky author and consultant Blair Bowman who came up with the idea of World Whisky Day while living in Barcelona in 2011. “I wanted to find out when World Whisky Day was as that was my spirit of choice but there was nothing online,” says Bowman. “I bought the domain, made a simple landing page and it just grew very quickly and organically from there.

He adds: “We are now in our ninth year of celebrating World Whisky Day and the ethos of the day has never changed. We invite everyone around the globe to try a dram and celebrate the ‘water of life’. We realise that this year is a different proposition, but whether you are online with friends or watching a live distillery tasting on social media, please raise a glass to toast the wonderful world of whisky this Saturday. Slàinte!”

One person who will be celebrating World Whisky Day is AWM Publisher Kalpesh Patel. The dedicated whisky lover is known to like his drink served ‘…in a short glass, on the rocks, with lime on the side’.

Kalpesh’s brother-in-law first introduced him to Jameson and Ginger Ale, which soon became his drink of choice. But it was when AWM partnered with Chivas Regal, that Kalpesh became a true fan of the ‘water of life’.

“Our partnership with Chivas is what offered me an actual ‘education’ to the world of whisky. Through the brand, I was introduced to blend sessions, tried different tastes, and drank with the Chivas team. Over the past seven years I’ve come to understand more about whiskey, and the process behind how to enjoy it properly.”

Here’s a little look back at our journey with our friends at Chivas.

Our first partnered event with Chivas was celebrating AWM’s 2nd anniversary at Porsche Mayfair.

When Chivas launched The Blend, we hosted an AWM takeover for a private session with some of our whisky loving friends.

Carrying on with the Blend sessions, AWM Publisher, Kalpesh Patel enjoys a private session with ambassador Phil Huckle and Illy Jaffar.

A very intimate dinner at the private launch of Chivas The ICON at Benares, Mayfair.

A few watches and a little whisky.
Bringing together AWM cover star and watch aficionado Anish Bhatt a.k.a. Watch Anish and Chivas’s Max Warner to discuss ‘all things time’.

There are only three bars in London where you can indulge in the rare Chivas ICON. So, naturally we spent the afternoon on a tasting adventure.

To this day, still one of our favourite events. Watches & Whisky.

It’s a beautiful relationship. Let’s raise a dram to celebrate friends this World Whisky Day. Cheers!

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